At the time of writing this post, Odinani as as spiritual practice seems to be facing a modern challenge in the disguise of state-led "security" campaigns. Starting in Anambra State, Governor Charles Soludo’s recent security initiatives, aimed at curbing crime, have inadvertently cast a shadow over Odinani practices. Some local practitioners report increased scrutiny, stigma, and even interference during rituals. Other Igbo states, like Imo state, are now echoing similar public skepticism, framing Odinani as “backward” or “unchristian” in a region where colonialism and missionary influence still loom large.

But where there is pressure, there can also be innovation. Can Odinani as a movement adapt to survive this moment and maybe even thrive? History shows us that spiritual traditions endure not by resisting change, but by evolving with it. So here’s how innovation might be the answer.

The Problem: Security Crackdowns and Cultural Stigma

Governor Soludo’s “security exercise” began as a crackdown on kidnappings and violent crime. But in practice, it seems to have targeted practices labeled as “occult” or “suspicious,” including Odinani rituals. Some local practitioners describe being questioned for performing certain rituals.

Meanwhile, social media buzzes with debates. Some folks dismiss the current days practice of Odinani as “pagan” or “demonic,” while others frame it as incompatible with modernity. The result? A cultural Catch-22: Odinani is criticized for being too “hidden” and then policed when practiced openly.

Innovation Suggestion 1: Rebrand Rituals as Cultural Heritage

In India, Hindu rituals thrive alongside tech hubs. In Japan, Shinto shrines attract tourists and locals alike. Odinani could take a page from this playbook by rebranding itself with focus as cultural heritage rather than religion.

How it could work:

Festivals as tourism magnets: Market local festivals as cultural experiences. Partner with travel agencies to attract visitors, and frame rituals as “living history.”
Art and storytelling: Collaborate with Nollywood filmmakers, musicians, and artists to showcase Odinani’s philosophy in movies, songs, or exhibitions. Imagine a Netflix series featuring Igbo mythology!

Innovation Suggestion 2: Go Digital (Yes, Really)

When the Cuban government restricted Santería, practitioners went underground—and online (after restrictions eased). <For more context: While the Cuban government once discouraged religious practices, including Santería, especially in the early years of the revolution, it was never officially banned. Practitioners mostly kept their rituals discreet, but as restrictions eased in the 1990s, Santería became more visible. Today, many have adopted online platforms to share teachings, offer consultations, and connect with a global community.>

Odinani can do the same, we do not have to wait to go through the same cycles that other indigenous practices have historically faced.

An Idea:

E-commerce for sacred items: Online marketplaces for ethically sourced ritual tools, creating alternative economic opportunities for custodians.

Innovation Suggestion 3: Build Alliances

Yoruba Òrìṣà worship gained global acceptance by partnering with academia and environmental groups. Odinani could do the same.

Strategies:

Eco-spirituality: Position Odinani as a champion of sustainability. The energy of Ala, the Earth, aligns perfectly with climate activism. Partner with NGOs to clean polluted rivers.
Interfaith dialogue: Collaborate with churches to highlight shared values e.g respect for elders, community charity, while gently challenging stereotypes.

Innovation Suggestion 4: Educate to Liberate

Misunderstanding fuels fear. Education can disarm stigma.

Action steps:

School programs: Lobby to include Odinani philosophy in curricula as “Igbo studies,” teaching our values to young students alike.
Documentary campaigns: Crowdfund films showcasing Odinani’s role in Igbo history, like its influence on the Arochukwu resistance, Ekumeku Movement, or the Biafran movement.

The Bigger Picture: Survival Is Resistance

The irony? Odinani has survived colonialism, civil war, and globalization. This new challenge is just another storm to weather. The innovation we are suggesting isn’t about abandoning tradition, it’s focus is armoring it for the future.

Our ancestors didn’t practice in fear. They adapted.

Final Thoughts

Odinani’s strength lies in its fluidity. It is a living, breathing dialogue between past and present. Our custodians aren’t “selling out” by embracing innovation. They’re making sure that the sacred fires lit by their ancestors keep burning through generations.

What do your current day Odinani practices look like 30 years from now, in a future with all kinds of advanced forms of technology. Are we still relevant in 30 years or were we left behind?

For Odinani, the “way out” of our current challenges and much more to come, might just be the path of innovation.

What’s your take? Can ancient traditions and modernity coexist? Share your thoughts below! Dalu.